Digital Marketing Course | 3 MONTHS

Social Media Marketing

The course is intended for people who want to leverage the abilities of social media platforms towards the development of an integrated marketing strategy. This certificate takes you step-by-step through the principles of social media marketing, and it gradually take you through the paid advertising concept of social media, covering everything from research to creation to strategy and growth, as well as its place in the marketing mix.

Next Batch starts

10 Jun, 2022

Program Duration

3 Months

Certificate

10+ certificate

Numbers of Modules

8 Modules

Program Overview

The course is intended for people who want to leverage the abilities of social media platforms towards the development of an integrated marketing strategy.

You'll discover how to manage and generate social media advertisements. The learners don't need to have any prior marketing knowledge, but they do need to know how to use the internet, and should be ready to engage on social media platform.

The course is designed in a way that will help to build a foundation in the fundamentals of social media marketing, get hands-on experience, and learn how to carry out effective social media campaigns and plans. This certificate takes you step-by-step through the principles of social media marketing, and it gradually take you through the paid advertising concept of social media. After the successful completion of the course, you will be able to run an effective advertising campaign on Facebook and Instagram. You will understand how the ad copies, ad designs and privacy policies can make or break your advertising campaign on social media. The course is optimally bifurcated into the theoretical knowledge and practical training enabling the learners to run actual real time ads during the course duration.

Key Points

Branding and Promotion

The social media course enables you to publish and promote your content instantly to your targeted audience within a set time frame. There is no better tool than social media marketing when it comes to branding and promoting your products or service.
Understanding the working of Social Media Marketing Platforms

The objective of the course is to provide a comprehensive understanding about the working and the conceptualization of Social Media Marketing (SMM). The course takes into account the Social Media Marketing strategy for Facebook, Instagram and LinkedIn marketing.
Working on Live Projects

During and after the successful completion of the course, learners will be made to work on live projects, to gain structural insights about the working and functioning of Social Media Marketing. Working on live projects not only strengthens the concept of the lesson learned in class but also build the much needed confidence before jumping into the digital marketing field.

Who Should Enroll

The Social Media Marketing Course Is Ideal For:

Employees in the marketing, communications or sales fields who want to expand their horizons.

Students moving on to a web-related academic path or are are aspiring to work in marketing, advertising

Small-business owners who wants to manage their own branding and marketing through Social Media

Program FAQs

What will you learn in the Social Media Marketing course?

By the end of this course, you will be able to build an advertisement straight from your Facebook Business Page and Instagram Business Account.Establish a budget, placement, and schedule for your advertising in Meta Ads Manager. Identify the key aspects and components of an ad in Meta Ads Manager. Create an advertisement that is in line with your marketing goals and targets the demographic you are trying to reach.

Who should enroll for Social Media Marketing Course?

Anyone who wants to learn the fundamentals of social media and social media marketing;
Students who are aspiring to work in marketing, advertising, website creation, management, or virtually any other field that communicates online;
Students moving on to a web-related academic path ;
Employees in the marketing, communications, or sales fields who want to brush up on their skills or expand their horizons;
Small-business owners or association members who manage their own communications;
Website owners/managers who want to maximize their reach on the web.

REQUEST MORE INFORMATION